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Microsoft Corp. has unveiled another brand name for its Lumia cell phones, calling it Microsoft Lumia. This is a piece of a significant re-marking activity being embraced by Microsoft, which closed the $7.5 billion arrangement to procure Nokia's handset division in April 2014. "When we advertised that the Nokia Devices & Services business would get to be a piece of Microsoft, we additionally imparted that Lumia, our cell phone brand, would get to be a piece of the Microsoft family.
From that point forward, we have regularly been rolling out the improvement from Nokia to Microsoft in our sites, bundling and other shopper touch focuses. In the nearing weeks and months, you'll begin seeing considerably more brand experience become full of energy all of a sudden crosswise over diverse channels as we move from Nokia Lumia to Microsoft Lumia," Tuula Rytilä, senior VP, promoting for telephones, Microsoft, said in an organization blogpost.
A progressive movement from Nokia to Microsoft has been underway with the Nokia site redirecting to the Microsoft site. A week ago, Microsoft reported that it would likewise be taking off brand changes over all the online networking channels beginning with France Nokia. In spite of the fact that Microsoft hasn't given a date, the organization is looking at releasing a Microsoft Lumia phone soon.
It says the new phones will accompany best of Microsoft's administrations, for example, Office, Onedrive, Skype and Bing. Microsoft additionally cleared up that it will keep on proviing backing for the current Nokia gadgets in the business sector including the most recent Lumia 830, Lumia 730/ 735. In any case, Microsoft won't do away with the Nokia mark in the handset classification.
It will keep on offering Nokia-marked entrance level phones, for example, Nokia 130. Microsoft launched Nokia 130 in India on Monday at a cost of Rs1,649. "This work proceeds over our gadgets, bundling and retail, to name a couple. It's all going as arranged and we're energized that our mix into Microsoft keeps on being on track," Tuula Rytilä sai